Borrowing Inspiration from Hospitality
Like hotels, multifamily properties are developing unique brand identities that set them apart from other offerings in the market. Driven largely by the residence’s distinctive aesthetic, property designers are taking their inspirational cues from hotels, resorts, restaurants and other experiential environments. Each public space is thoughtfully curated to draw people in and help build community. Much like a hotel, these can include outdoor firepits, luxurious lobbies, mood-setting music, as well as added conveniences like concierge services or mini convenience stores for last-minute necessities.