Allgemeines
While the American dream was once defined by single-family home ownership and white picket fences, our picture of success is now more focused on accomplishing a balanced lifestyle supported by convenience, flexibility and wellness. This shift in values has paved the way for multifamily housing to pose a marketable alternative to the traditional American dream. In fact, multifamily housing now accounts for nearly one-fifth of American housing and grew nearly 32% between 2010 and 2020. What are the most successful multifamily developers doing to attract the right demographic? In a word, they’re providing amenities. Here are four key themes in today’s multifamily amenities that are attracting prospective residents.